Calvin Kein ends 205W39NYC
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Calvin Klein quit luxury…

Brands, Fashion News, Luxury, Sportswear

Luxury is in decline, brands prefer to focus on their core business.Calvin Klein has therefore decided to close its luxury division by stopping its brand Calvin Klein 205W39NYC. This division was created in 1968. The brand’s efforts will focus on…

Vuitton x Supreme
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Collabs are so 90’s

Brands, Luxury, Sport, Sportswear, Streetwear

Most of the time Instagram is the main communication channel chosen by the brands when they wants to talk about collaborations. Videos are everywhere… The target is clearly the “Millennials” or at least the young generation. It’s all about logo!…

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Reebok x Victoria Beckham is coming…

Brands, Sport, Sportswear

After months of teasing, including Shaquille O’ Neal’s featuring, Victoria Beckham’s collaboration with Reebok is finally coming! Today, in July 26th, the first capsule will be available on-site of Reebok and Victoria Beckham. It is at the moment a short selection…