Helly Hansen filed a complaint against OFF-White concerning the theft of the black and white striped logo of the Norwegian mark of 40 years of technical clothing.
Helly Hansen, through his U.S. office in Washington state, filed a complaint with the federal Court of Illinois last week. The brand reproaches Off-White for intentionally redesigning Helly Hansen logo.
The complaint is serious and Helly Hansen seeks damages is interest as well as the withdrawal and cancellation of the tradmark of the two logos registered by the brand of streetwear.
According to the complaint, Helly Hansen claims that Off-White copied the “parallel striping of white and another contrasting color that appears on the shoulder and sleeve of the shirts and on the outer seam of the trousers.”
Helly Hansen asserts his right of ownership to the striped mark he claims to have used for 36 years before OFF-White registered his own logo.
Off-White use this scratched logo since 2013, so why did Helly Hansen wait 5 years?